SUBTROPIC CLIMATE REPORT – MARCH 2025: WEATHER TRENDS, PRIVATE LABEL INSIGHTS, AND B2B DECO PROGRAM UPDATES
MARCH 2025 PROVED TO BE A MONTH OF TRANSITION, PARTICULARLY IN CALIFORNIA. THE FIRST SEVERAL WEEKS BROUGHT HEAVY RAINS, FOLLOWED BY CLEARER SKIES. HOWEVER, A SERIES OF STORM SYSTEMS ARE EXPECTED TO IMPACT THE REGION, WITH SNOWFALL ANTICIPATED FOR THE ROCKIES. COASTAL CITIES, WILL EXPERIENCE WET WEATHER AND GREY SKIES, A REMINDER OF OUR UNPREDICTABLE SPRING SEASON. WEATHER TRENDS CONTINUE TO SHOW THAT THE SUBTROPICAL CLIMATE ZONE CAN BE FULL OF SURPRISES.
EARLY MARCH ALSO BROUGHT OVER 35 PALLETS OF GOODS TO OUR WAREHOUSE AND KICKED OFF THE DISTRIBUTION OF OUR PRIVATE LABEL B2B DECO PROGRAM. THE DECO PROGRAM IS DESIGNED TO OFFER A LIMITED QUANTITY OF PRIVATE LABEL GARMENTS THROUGH A B2B MODEL, ALLOWING US TO TEST CONSUMER INTEREST AND COLLECT VALUABLE SELL-THROUGH DATA. OUR PRIMARY GOAL THIS SUMMER IS TO TUNE THE PRODUCT DESIGN & QUALITY TO ALIGN MORE CLOSELY WITH THE PREFERENCES OF COASTAL SPECIALTY RETAILERS IN THE SUBTROPIC CLIMATIC ZONE.
WEST COAST:
• TEMPERATURE: ABOVE-AVERAGE TEMPERATURES ARE EXPECTED ALONG THE SOUTHERN COAST, WHILE THE PACIFIC NORTHWEST WILL SEE COOLER-THAN-AVERAGE CONDITIONS.
• PRECIPITATION: ABOVE-AVERAGE RAINFALL IS ANTICIPATED, PARTICULARLY IN THE PACIFIC NORTHWEST.
• STORM ACTIVITY: ACTIVE SPRING WEATHER IS EXPECTED WITH INCREASED STORM SYSTEMS AFFECTING THE REGION, ESPECIALLY IN CALIFORNIA AND THE PACIFIC NORTHWEST.
ROCKIES/PLAINS:
• TEMPERATURE: ABOVE-AVERAGE TEMPERATURES WILL BE COMMON, PARTICULARLY IN THE WESTERN AND CENTRAL PLAINS.
• PRECIPITATION: THE REGION MAY EXPERIENCE AVERAGE TO ABOVE-AVERAGE PRECIPITATION, LEADING TO INCREASED SEVERE WEATHER, INCLUDING THUNDERSTORMS AND TORNADOES.
• STORM ACTIVITY: AN ACTIVE WEATHER PATTERN IS EXPECTED, WITH A HIGHER LIKELIHOOD OF SEVERE STORMS DUE TO ATMOSPHERIC DISTURBANCES AND TEMPERATURE CONTRASTS.
EAST COAST:
• TEMPERATURE: MILDER-THAN-AVERAGE TEMPERATURES ARE EXPECTED, WITH WARMER CONDITIONS ALONG THE SOUTHERN PORTIONS AND COOLER TEMPERATURES IN THE NORTHERN REGIONS.
• PRECIPITATION: NEAR OR SLIGHTLY ABOVE-AVERAGE PRECIPITATION, WITH INCREASED RAINFALL EXPECTED LATE IN THE SPRING.
• STORM ACTIVITY: WHILE TROPICAL STORM ACTIVITY IS USUALLY LOW IN THE EARLY PART OF THE SEASON, THERE IS AN INCREASED RISK AS THE SEASON PROGRESSES, ESPECIALLY IN THE SOUTHERN ATLANTIC REGIONS.
AS WE MOVE FORWARD INTO THE YEAR, WE REMAIN COMMITTED TO PROVIDING HIGH-QUALITY CLOTHING THAT MAXIMIZES COMFORT AND PERFORMANCE IN BOTH HOT SUMMERS AND MILD TO COLD WINTERS. THROUGH OUR B2B deco PRIVATE LABEL DISTRIBUTION, WE ARE ABLE TO COLLECT FEEDBACK FROM GLOBAL PARTNERS BEFORE PRIOR TO ANY PUBLIC RELEASE TO THE SUBTROPIC PRODUCT LINE.
